Stakeholder analysis
A stakeholder analysis identifies, analyzes, and manages stakeholders’ interests and expectations.
When we talk about stakeholders, many people immediately think of customers and customer requirements.
But stakeholders are broader than that. Examples of stakeholders include:
- Customers
- Employees
- Owner
- Management team
- CEO
- Board
- Suppliers
- Online forums
- The community/local area
- Society in general
You need to determine which stakeholder groups are relevant, which requirements matter for the management system, and how this information is monitored and reviewed. Document it at the level needed to control the work.
Since stakeholder analysis should be a natural part of everyday life and leadership within the company, processes need to be established to consider stakeholders’ opinions and to encourage their participation and support.
You will also evaluate stakeholder opinions and improve the processes to meet their needs and expectations over time. It is not entirely uncommon that, for example, new technical innovations suddenly make stakeholders place completely new demands on you than before.
As you can imagine, it is valuable for any organization to understand its surroundings to deliver high-quality products and services that customers need.